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Our story


Maridruna is a Serbian knitwear brand founded in 2015 from a deep seeded desire to resurrect and modernize the ancient art of knitting.

Our main idea is that unique things are always made of love, and that comfort belongs to everybody. Style principle based on sustainable standards: fashion pieces worn for generations. Classics that the grandmother will give to her grandchildren, and the mother will gladly borrow from her daughter.

Senior female artisans from various ethnic communities in Serbia are our most treasured value. There is something in their hands, more than a skill, that only decades of experience and life of craft-womanship can instill.

Our story


Maridruna is a Serbian knitwear brand founded in 2015 from a deep seeded desire to resurrect and modernize the ancient art of knitting.

Our main idea is that unique things are always made of love, and that comfort belongs to everybody. Style principle based on sustainable standards: fashion pieces worn for generations. Classics that the grandmother will give to her grandchildren, and the mother will gladly borrow from her daughter.

Senior female artisans from various ethnic communities in Serbia are our most treasured value. There is something in their hands, more than a skill, that only decades of experience and life of craft-womanship can instill.

Maridruna - where luxury meets ethical responsibility through handmade knitwear and accessories. We collaborate with a community of knitters, some with over 60+ years of experience. Together, we focus on every fibre type, texture and twist in the yarn to deliver a luxury handmade product with a contemporary design.

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